If you’re a company owner who wants a branding, brochure, website, or other template, but you don’t know any designers, it can be difficult to know where to begin. Hiring an in-house designer can be costly and not necessarily needed, and it can be difficult to pick a single designer to outsource the job.
In this blog we will look at the top 5 hit list items you should check off when searching for a print designer.
How many years of experience does the freelance print designer have?
Designer are creative problem solvers. Ideally the right designer would have worked freelance for a while OR had experience in the field for many years. The designer should be able to take your seed off any idea and grow it into an inspiring concept.
Does the freelance print designer have a comprehensive portfolio and reviews?
A great way to understand a designer’s flair, is exploring their portfolio usually displayed on their website and social media. You will soon understand if the designer has the right style for you and the types off work they have undertaken. Alongside viewing the portfolio, you want to check out the freelancers review from other clients that have used their services. The testimonials should convey authenticity and sincerity since they come from people who have previously used the designer. Positive testimonials reassure you off the designer’s ability, and they also display the designers communications skills and work ethics clearly.
What expertise does the freelancer designer have?
You will need to establish the type of designer you require for your project. Many designers have a broad range of services they are willing to provide, but sometime’s less is more. Hiring a specialist over a generalist assures the designer excels at the kind of work you need done. The different types off designers are as follows;
Business Card Designer
Brochure / Catalogue Designer
Is the freelance print designer local too your area?
Hiring a designer that is in your local area can be very important, as it opens up the opportunity for the designer too personally meet you. The designer will be able to visit your business, learn the in’s and out’s off all aspects off your brand and aspirations.
What personal services can you expect?
Finally, you’ll spend a lot of time with your favourite designer, even though much of the work is done remotely. Personal qualities and leadership skills are also very relevant. You can already see how sensitive and communicative a person is from how he or she behaves during the initial stages of the project. Look for someone who’s professional, enthusiastic and inspired. Ensure that customer service and support is at the forefront off their services.
Let us know if you have questions about designing your printed marketing pieces. Alice Media has years of experience in graphic design for print and can give you the advice and direction you need.